The omnipotent notion of the Internet marketing goes like this—the one that is visible is predictably too sellable!!
Avid competition of the brands is dwelling on the web portal, wherein the foremost destination is the page one of top search engines, such as on the Google. Henceforth, to foster the result manifold, an apparent technique has evolved since few decades, that is: Search Engine Optimization (SEO).
SEO is better known as the God father of the Web marketing industry. It is that one tool that leverages your website and transforms your brands presence on the Internet by percolating numerous strategies of link building, generating keyword traffics, and so on.
Nonetheless, there are several elements that are always in demand to make a site visible and user-friendly; and surely one of them is the blog post. Content is the foremost element that makes a site authentic and interactive; therefore, it inevitably becomes the most vital pillar, which must be nurtured carefully. A write up should always be demanding and engaging. Although, there are various tips required for writing on the Internet; nevertheless, it is also effective to cater an SEO optimized writing skills, which is no way different but more elucidating.
This article briefly overviews the distinctive and significant factors that can optimize your Blog Posts for SEO:
Find a Compelling Subject:
The first and foremost thing you can do is to offer your readers a fresh and unique perspective on a particular subject. This will not only differentiate your content from all the other pieces available around the web, but also will attract a large number of inbound links which moves your website up in the search engine ranking. Therefore, spend some time on finding a new blog post idea before going through the rest of the optimization process. Remember, SEO starts once you’ve got a unique, informative and enthralling blog post.
Conduct Keyword Research:
Keyword research is the absolute mandatory step to determine whether your selected topic is aligned with what people are searching for on the web. Before you’re going to write your post, develop a list of keywords that are relevant to your blog post and driving the highest search volume in your industry. Although there are a number of free and paid tools available to help you know what searchers type when they use a search engine, but Google AdWords’ Keyword Planner and SEMrush are best among them. Both are totally free and offer great ways to find keywords related to your topic.
Utilize Keywords Throughout Your Post:
Once you’ve determined your targeted keywords, it’s very important to place them where they can have the most impact for search engine spiders to index your web page content. For better results, incorporate your keywords into your blog post at the places given below:
- Title: The title of your blog post should contain your focus keyword and be under 70 characters.
- Meta Description: A good Meta description contains your focus keyword and is within the 155 characters limit.
- Headings & Subheadings: Try to include variations of your primary keyword in the Headings and Subheadings of your blog post.
Note: While using keywords in your post, avoid keyword stuffing that is an act of filling your content with a large number of keywords. Doing so will not only annoy your blog readers, but also get your site penalized by Google. The optimal keyword density for SEO is up to 3%.
Optimize the URL:
A good and clean URL structure of your web pages makes it easier for search engine bots and website visitors to figure out what about your post is. Include relevant keywords in the post URL and make it reader-friendly. Keep your URLs accurate, compelling, and relevant to get your post ranked higher on Google. Use hyphens instead of underscores to separate words. For example, The URL yoursite.com/blog-post-optimization is more SEO-friendly than yoursite.com/blog post optimization.
Use Relevant Anchor Text:
While you’re going to publish your blog post, don’t forget to incorporate relevant links to important pages within your website and to other authentic pages outside your website. A good linking strategy not only gives your readers a chance to get the more information about the particular topic, but also tells search engines about the pages you consider relevant and authoritative. Choose the right words for your anchor text and place them at the right place in your blog post. For instance, if you’re linking to the same internal page more than one times in a single blog post, make sure to optimize the first instance of anchor text.
Optimize Your Images:
An SEO friendly blog post doesn’t only contain informative text, but also has gorgeous images to explain the content. Unlike humans, search engine spiders are not able to recognize an image, but they make use of Alt text to understand what the image means. So while uploading an image to your blog, add a pertinent and keyword rich Alt text to it. To take the full SEO advantage possible from your images, use your keyword in the image file name.