10 Best Practices To Optimize Your Facebook Business Page [Infographic]
Either you are a webmaster, business owner or an internet marketer; do you know your Facebook page could drive a lot of traffic to your site, generate new leads, and increase you brand recognition? Believe it or not, everybody on the web now is using their Facebook page to promote and market their business. The reason behind the popularity of Facebook pages is that they provide a great platform for everybody to share ideas and connect with readers.
Since March 2013, when Facebook introduced Graph Search, optimizing your Facebook page is became a must for every individual and enterprise to stand out in front of the audience. Optimizing your Facebook page now is not like before, you’re required to implement some prominent tactics – like filling out your profile completely, creating a unique Facebook web address, including important keywords, choosing the right category etc. – to make your Facebook page easily found on Graph Search.
To aid you optimize your Facebook business/fan page, we’ve created a beautiful infographic that will show you 10 best practices that you should implement to make your Facebook page visible everywhere: whether it’s Facebook Graph Search or Google Search Results. In addition to the best practices, we’ve also covered “Yearly Facebook User Statistics” and “Popular Acquisition Made by Facebook” in our infographic. Hope, this infographic will certainly skyrocket your Facebook page.
For more information, scroll down and go through the infographic.
Facebook, founded in 2004 by Mark Zuckerberg, is one of the most browsed social networking sites. With more than 1.23 billion registered users, it has attained an unbeatable success in last 10 years.
Popular Acquisition Made By Facebook:
On April 9, 2012 for $1 Billion.
On February 19, 2014 for $19 Billion.
10 Practices to Optimize Your Facebook Business Page
The standard dimensions for a Facebook cover are (851x351) pixels. Keep in mind your selected image should represent your brand in a creative manner.
Make sure your profile photo fits (180 x180) pixels perfectly, and also looks great when scale down to the thumbnail dimensions i.e. (32x32) pixels.
Complete Your Profile:
Fill out all the fields in the About section completely. It doesn't only improve your Graph Search rankings, but also make it easy for people to gather information about your business.
Set-up a Unique User Name:
Create a custom username that is very close to the name of your business. It helps you get ranked higher in both Google Search Results and Facebook Graph Search results.
Add Important Keywords:
Include prominent keywords in your About section to improve your Graph Search rankings. In addition, put them in your status updates and hashtags occasionally to improve your visibility in Graph Search.
Select the Right Category:
While creating a Facebook business page, choose the most appropriate category. People will find your company through Graph Search on the basis of your selected category.
Give the Right Business Address:
As Graph Search results are location-based, you need to list your business address correctly on your page to make it appear in search results.
Allow your users to communicate with you via personal messages. Have private conversations with your fans for creating a relation between them and your page.
Highlight some of your business' biggest achievements – such as product releases, awards won, fan growth – on your business page to show users how powerful your business is.
Post & Tag Photos and Videos:
Post images and videos frequently, and tag your business page in them to improve Graph Search rankings. Also, tag profile photos and timeline covers for better results.