As of 23th Feb 2011, Google had made a significant change to its search results ranking algorithm, which had affected up to 12% of search results and dropped many sites’ traffic rapidly. The aim of this algorithm change, which was named the Farmer or Panda update, is to lower the search engine rank of thin or low quality sites and promote the higher-quality sites in search results. As it was designed to target low-quality content sites (which also known as content farms), previously it was called “Farmer”. After some time, Google’s top search engineer Amit Singhal revealed in a Wired interview that why it would be called Panda. According to him, the word “Panda” is taken from the name of Navneet Panda, a Google search engineer, who was one of the key guys of this algorithm update.
However, Google makes minor changes to its search algorithm around 500-600 times in a year, but the Panda update was more than an update. It was a “major” update, which has totally changed the world of SEO forever. Soon after the Panda rollout, a drop in rankings of low quality content sites, and a surge in the rankings of high quality content sites – like news and social networking websites – was seen. Websites, which have high percentage of low quality content, was also panalized by Google.
Are you also worried about getting penalized by Google Panda? Don’t worry! To help you better understand Panda, we’ve created an insightful infographic that will show you the major Panda updates, what factors make a site vulnerable to Panda, and how you can overcome Panda effect. In this infographic, we’ve also covered best post-panda link building tactics and rules of thumb for safe link building.
Have a look at our infographic!
Techniques For Recovering From A Google Panda Penalty
Major Google Panda Updates
February 23, 2011
Affected up to 12% of search results, English in US only.
April 11, 2011
Affected about 2% of all English queries worldwide.
August 12, 2011
Affected 6-9% of both English and non-English queries globally.
Panda 2.5 “Flux”:
October 19, 2011
Affected about 2% of queries worldwide.
November 18, 2011
Affected less than 1% of queries globally.
What Factors Make a Site Vulnerable to Panda?
Great % of Duplicate Content:
A high percentage of duplicate content, including duplicate meta titles and descriptions on a page, a site or both.
Low Quality Pages:
Pages on your blog/website, which contain thin or low quality content.
Poor % of Originality:
A very low amount of original content on pages or the whole site.
Large no. of Unsuitable Adverts:
High amount of inappropriate adverts, which don’t match the search queries, especially high on the site pages.
High Bounce Rate:
Pretty high bounce rate on a page or site due to slow load times or any other reason.
Unnatural repetition of a particular word on a page or site.
High Amount of Repeated Content:
High percentage of content which is boilerplate or the same on every page.
Low or No Quality Inbound Links:
No or poor % of quality inbound links to a page or site.
Irrelevant page content and page title tag, which don’t match the search queries a page does well for.
Bad User Experience:
Anything else on a page or site that contributes to a poor user experience.
Tips to Recover From Panda
- Examine the % of lowest quality pages on your site and improve that.
- If you've scrapped or otherwise copied other site’s content, replace it with unique and high-quality content. Original content is the first and foremost requirement to recover from Google Panda.
- If your site has a large number of pages with boilerplate or thin content, improve or delete them. Also, block deleted pages from Google using robots.txt file.
- Try to become an Authority in your niche, so the users could be able to trust the content on your site. For Google Panda, trust and authority of a site matters a lot.
- Edit, if your site has any over-optimized page. Keep the keyword density between 2-3% on such pages.
- Try to make the language of your site's content more accessible, more natural and more real.
- Offer your users more when they first visit a page on your site. For example: attractive images, valuable videos, beautiful text and relevant links to your best, editorial content.
- Make sure to promote your content on reputed social media platforms, including Google+, Facebook, and Twitter.
- Improve anything on your site that might result in a better user experience.
- Once you've made all these changes, request Google to remove the penality.
Link Building Tactics That Still Work
- Create awesome content to attract high quality inbound links.
- Do guest blogging to create genuine inbound links and improve your author rank.
- Develop a tool or become a resource to get natural and free inbound links.
- Submit your website to high-quality local and industry-specific directories.
- Design attractive infographics to get free backlinks from other websites.
New Link Building Rules
|Instead on Quantity, focus on Quality of links.
||Do not sell your articles to build links.
|Use brand-name anchor text links wherever possible.
||Avoid using the exact same anchor text every time.
|Do guest blogging for relevant, high authority sites.
||Do not guest blog for irrelevant sites.
|Use small amount of social media to promote your content.
||Don’t engage in blatant self promotion.