Linkedin is more than just a business networking platform, great place for recruiters to find most relevant candidates, and helpful tool for professionals searching for jobs. Now, it’s going to be a powerful marketing tool and the No. 1 social network platform for B2B organizations. According to HubSpot, the visitor-to-lead conversion rate of LinkedIn is almost 3 times higher than Facebook and Twitter. On the other hand, the B2B Content Marketing Report revealed that 85% of marketers consider LinkedIn as the most effective social networking platform. These stats demonstrate that it’s time to make LinkedIn an integral part of your online marketing strategy.
One of the best ways for getting active on LinkedIn is to create and optimize your LinkedIn company page. Creating a LinkedIn page is quite easy, but optimizing it requires you to follow some best and proven practices. A well-optimized LinkedIn company page doesn’t only improve your company’s reputation and keep your existing customers up-to-date, but also allows you to clearly convey your goals and build up your online following of relevant professionals. If you want to drive more leads to your website and attract customer’s attention to your products and services, it’s highly recommended to make your LinkedIn company page exceptional by optimizing it.
According to LinkedIn, 5.7 billion professional searches were performed last year. That’s why, it’s crucial to optimize your LinkedIn company page. To help you get the most from your LinkedIn company page, we’ve created an amazing infographic, showing you a few steps for optimizing your company page on LinkedIn. In this infographic, we’ve also included some of the best company pages, announced by LinkedIn.
Let’s have a look at our infographic.
How to Optimize LinkedIn Company Page
1: Customize Your URL:
The default URL with a numeric code given by LinkedIn doesn't have any significance. Instead, a customized URL is much easier to remember and help you get your company page ranked higher in search engines. So keep the URL simple and close to your company name.
2: Use a Good Banner Image:
Whether it's Facebook or LinkedIn, your cover/banner image is the first thing every visitor see. Try to design a cover photo that represents your brand and showcases your company's personality and goals. Keep the dimensions of the banner image standard i.e. (646×220) pixels.
3: Add Relevant Keywords:
Include several relevant keywords in your company's description to increase the visibility of company page in LinkedIn and Google searches. Be sure that your description leads with powerful and keyword-rich sentences. Add which keywords your target members will search for.
4: Post Engaging Content Regularly:
Post interesting, relevant and resourceful blog posts, company updates, press releases, and other relevant things to your company page on a regular basis. Try to keep your followers up-to-date with your company, or at least your industry in general. Make it a habit to share fresh and compelling content on your company page daily.
5: Add Products & Services:
Add a high-resolution banner at the top of your product page that takes your users to relevant landing pages on your site. Showcase those products and services on which you can promote your company page. Also, don't forget to include your latest white papers, case studies, eBooks, how-to content etc.
6: Ask for Recommendations:
Once you’ve done that, ask your colleagues, friends, partners, and clients to recommend the products and services they like. Recommendations are the LinkedIn’s version of reviews. They don't only establish your credibility in your industry, but also help you stand out from the competition.
7: Add Job Listings:
LinkedIn is a platform where so many professionals reside, and most of them use it for job searching. That's why, it's a better idea to use your company page for posting and distributing job listings to find relevant candidates for your organization.
8: Post More Video Content:
Videos are highly engaging and quickly go viral. Everybody loves them and LinkedIn users are not an exception. While creating your company page, you can upload a video comprised of testimonials or showing why job-seekers should apply to your company. You won't believe, even a 30 second video can do miracles.
9: Join Relevant Groups:
Discover, join and participate in industry-relevant groups to lead users back to your company page. That's way, you'll not only be able to increase your visibility on LinkedIn, but also have an opportunity to contribute your real value and thought leadership to other professionals and potential customers.
10: Get Analytical:
Accessing LinkedIn Analytics on a daily basis is one of the most effective ways of optimizing your company page. Review your analytics to better understand your audience and know what content is performing the best. And then use insights to optimize you future content and refine your strategy accordingly.
Examples of Best LinkedIn Company Pages