If you’re going to build a new website, you need a web analytic tool to measure, collect, analyze and report your internet data for understanding the behaviour of website visitors and optimizing web usage. Through web analytic tool, you can gather prominent details like how a visitor came to your site (directly or through a link), how much time he stayed on your site, when he left, number of hits and page views, bounce rate, and much more.
Fortunately, there’re a number of web analytic tools available around the web, but some of them – such as Google Analytics, Woopra, Kissmetrics and Mixpanel – stand out from the crowd. To help you decide which one is the best among them, we’ve compared these four tools through an infographic, on the basis of different factors like Page Authority, Internal & External Links, Social Metrics, Alexa Rank, Bounce Rate etc.
Page Authority is a metric for how much strong a web page is to rank in Google’s search results. When we compared the page authority of these 4 tools, we’ve found that Kissmetrics has the higher page authority i.e. 27 %. Woopra comes on the second number with 26%, while Google Analytics has the 25% page authority.
On the other hand, Mixpanel has the lowest page authority i.e. 22%. From the social metrics point of view, Google Analytics is the winner everywhere. As well, the global alexa rank and page rank of Google Analytics is far better than it’s competitors. The lowest bounce rate of Google Analytics proves that people like to stay on it’s dashboard for a long time.
Let’s go through our infographic for more details: