Responsive Web Design: Why Your Website Must Have it to Stay Google-Friendly [Infographic]
Responsive Web Design, sometimes also called RWD, is an approach to web design aimed at building websites to deliver users a unified, consistent website browsing experience across a wide range of devices. Serving the same HTML code to all devices and having a single URL, it doesn’t only improve a website’s crawl efficiency but also saves developers a lot of maintenance work.
Since the torrid growth in the usage of mobile and tablet devices has totally changed the users’ expectations, incorporating responsive design into your web design strategy is crucial if you want to stay ahead in the game. In other words, responsive design has now become a new web standard for how we should design websites. Let’s take a look at following statistics:
- 60% of Internet users access internet from mobile devices. (Source)
- 81% of Sites now use Responsive Web Design. (Source)
- 80% of Internet users now own a smartphone. (Source)
- 4 out of 5 Smartphone owners use device to shop (Source)
All these compelling statistics demonstrate how important responsive design is today.
Here are some rock-solid reasons why you should consider using this technique:
#Enhanced User Experience:
Since a website designed with responsive approach has the ability to adapt to device of any screen size, it provides a flawless, optimal and consistent experience to users. If the website is responsive, they’re not required to pinch or zoom the screen of their devices to read the content. That’s the reason; they prefer to browse a website on mobile than desktop.
# Higher Rankings in Search Engines:
Recently, search engine giant Google announced that the “mobile usability” of a website would be considered an important factor to decide where to rank it in search results. That means if your site is not responsive, it will likely to rank lower in search engine results. Other than that, responsive design has always been Google’s favorite mobile configuration since it perfectly meets to their “link” and “mobile-usability” guidelines.
#Cost and Time Effective:
Before the invention of responsive web design, developers were required to create and maintain several versions of a single website. That was a very time consuming, costly and cumbersome process. Responsive design made it relatively easier. Now, developers just need to maintain a single URL and a single code base, which saves both their money and time.
#Increased Conversion and Sales:
Since responsive design allows users to easily make purchases from a wide range of devices, you’ll find a dramatic boost in your site’s conversion rate. Incorporating mobile-specific features – like barcode scanning and GPS route planning – a responsive website increases the chances to win more sales. Researchers say if a site is responsive, it’ll have 8% higher conversion rates than those that are not responsive.
#You’re Safe for the Future:
And most importantly, responsive design makes your website ready for all new devices that will be introduced in future. You’ll never be required to create a special strategy every time a new kind of device is launched in future. All you’ll have to do is to update your CSS media queries for that specific device and you’re good to go. There is no need to create multiple new versions for newly introduced devices.
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